Custom AI tooling

Agents and automation that fit your process

Below you will find two sections: what we mean by custom AI agents, and what we mean by AI automation, including examples, approach and integrations.

From intake to go-live: agents, workflows and integrations, aligned with your systems.

AI Agents

Umely builds custom AI agents end to end: a smart backend with automation and a user-friendly frontend for your team. We connect your existing systems, take over repetitive tasks and sometimes deliver a working first version within a single week.

From conversation to working agent

01

Intake and analysis

We dig into your processes together and identify where AI saves the most time and cost immediately. Not a standard scan, but an honest conversation.

02

Building and testing

We build in an agile way, with AI-assisted coding. That means the first version works quickly, we keep building iteratively and you adjust based on what you see.

03

Live and scalable

You work with the system, we make sure it keeps running. As your organisation grows, the agent grows with it.

If there is an API, we automate it

Almost all business software has an API these days. If it does, we build AI agents and workflows that pull data, process it and write it back, exactly as you would do it yourself, but 24/7 and without slips.

HubSpotGmailAirtableTelegramWhatsAppMailchimpWordPressLinkedInSalesforceOutlookSlackn8nSupabaseand more

Missing an integration? Ask us about it in our conversation.

What do we build in practice?

Scraping and managing leads

An AI that scans LinkedIn, Indeed and other platforms around the clock for relevant requests, filters on your ideal client profile and shows everything in a central dashboard. Recruiters claim leads immediately and contact details are collected automatically.

Automating meeting notes

An AI agent that transcribes in-person and online meetings, recognises the type of meeting, structures the content and stores minutes automatically in the right systems. One click, never write them by hand again.

Invoice processing

A workflow that reads incoming invoices, analyses them, determines the right entity or cost centre and routes everything automatically to the right folder and people. Two employees freed up for other work.

CV parsing

An AI that reads every CV, extracts all relevant information and converts it straight into your house-style template. From 90 minutes to 5 minutes per CV.

Writing content and articles

An AI voice agent that interviews employees and transcribes the conversation, plus a second AI that turns the content into a ready-to-publish article in your organisation’s writing style.

Handling email and client questions

An agent that categorises incoming email, prioritises it, answers standard questions automatically and passes more complex matters to the right person with a prepared draft reply.

Browse our full case library
Sonny de Leeuw and Wouter de Vries on stage during an AI presentation, against an orange stage backdrop

AI automation

AI automation means software takes over tasks your team now does by hand: processing email, reading documents, entering data, producing reports, following up leads. We build that automation to measure, connected to the systems you already use.

What do we mean by AI automation?

Classic automation follows fixed rules: if X then Y. AI automation goes further. An AI workflow understands context, recognises patterns, makes decisions based on unstructured data and adapts when the situation changes. That makes it applicable to processes that used to be too complex to automate.

Classic automation

  • Fixed rules, fixed steps
  • Only works with structured data
  • Fails on exceptions
  • No understanding of context

AI automation

  • Flexible decisions based on context
  • Handles text, PDFs, email, speech
  • Recognises exceptions and acts on them
  • Everything from analysing to writing and more

What it delivers

  • Less manual work
  • Fewer errors
  • Faster turnaround
  • Employees freed up for more complex work

Where do we apply AI automation?

Administration and finance

Including invoice automation: AI that determines where invoices belong and how they are processed, based on your context and edge cases. That means less manual work and fewer errors.

Sales and marketing

Including AI sales automation (intent and timing), LinkedIn content toolkits and newsletter automation in your house style, from signal to sent message.

HR and recruitment

Including a new business scraper for leads on LinkedIn and Indeed, a CV parser into your template, and an AI CV matcher with substantiated scores per vacancy.

Customer service

Including email automation: analysing incoming mail and drafting replies in your writing style. Send with one click.

Learning and training

Including the sales trainer with AI avatar: practise scenarios with realistic conversations and a feedback score, without involving real clients.

Internal communication and knowledge

Including meeting notes (online and in person) with AI-powered recall, and the AI Company Brain: one chat covering processes, documents and agreements.

How does Umely approach this?

01

Mapping the processes

We start with a thorough analysis of your current workflows. Where is most of the manual work? Which steps are error-prone? Where does your team lose the most time?

02

Prioritising on impact

We pick the automation with the highest return. Not the most technically impressive one, but the solution that moves your business forward fastest.

03

Building and testing

We build fast. With AI-assisted coding we often deliver a first working version within a week. After that we iterate based on your feedback.

04

Going live and embedding it

Once approved, the automation goes live. We support the implementation, train your team and make sure the system keeps running reliably.

Which process do you want to automate?

Tell us where your team loses the most time right now, and we will show you what is possible. Free and without obligation.

We reply within 2 working days.