Custom AI tooling
Agents and automation that fit your process
Below you will find two sections: what we mean by custom AI agents, and what we mean by AI automation, including examples, approach and integrations.
From intake to go-live: agents, workflows and integrations, aligned with your systems.
AI Agents
Umely builds custom AI agents end to end: a smart backend with automation and a user-friendly frontend for your team. We connect your existing systems, take over repetitive work and develop in build rounds that each deliver working software.
If there is an API, we automate it
Almost all business software has an API these days. If it does, we build AI agents and workflows that pull data, process it and write it back, following the same steps as an employee, but around the clock and consistently.
We connect with HubSpot, Gmail, Airtable, Telegram, WhatsApp, Mailchimp, WordPress, LinkedIn, Salesforce, Outlook, Slack, n8n and Supabase, among others.
Missing an integration? Ask us about it in our conversation.
What do we build in practice?
Scraping and managing leads
A system that continuously scans LinkedIn, Indeed and other platforms for relevant requests, filters on your ideal client profile and shows everything in one overview. Recruiters pick up leads straight away and contact details are collected automatically.
Automating meeting notes
An AI agent that transcribes in-person and online meetings, recognises the type of meeting, structures the content and stores minutes automatically in the right systems. Minutes no longer need to be written up by hand.
Invoice processing
A workflow that reads incoming invoices, analyses them, determines the right entity or cost centre and routes everything automatically to the right folder and people. Doubtful cases go to an employee.
CV parsing
A system that reads every CV, takes over the relevant information and converts it straight into your own layout. The recruiter checks and delivers.
Writing content and articles
An AI voice agent that interviews employees and transcribes the conversation, plus a second AI that turns the content into a ready-to-publish article in your organisation’s writing style.
Handling email and client questions
An agent that categorises incoming email, prioritises it, answers standard questions automatically and passes more complex matters to the right person with a prepared draft reply.
AI automation
AI automation means software takes over tasks your team now does by hand: processing email, reading documents, entering data, producing reports, following up leads. We build that automation to measure, connected to the systems you already use.
What do we mean by AI automation?
Classic automation follows fixed rules: if X then Y. AI automation goes further. An AI workflow understands context, recognises patterns, makes decisions based on unstructured data and adapts when the situation changes. That makes it applicable to processes that used to be too complex to automate.
Classic automation
- Fixed rules, fixed steps
- Only works with structured data
- Fails on exceptions
- No understanding of context
AI automation
- Flexible decisions based on context
- Handles text, PDFs, email, speech
- Recognises exceptions and acts on them
- Analyses, summarises and drafts text
What it delivers
- Less manual work
- Fewer errors
- Faster turnaround
- Employees freed up for more complex work
Where do we apply AI automation?
Administration and finance
Including invoice automation: AI that determines where invoices belong and how they are processed, based on your rules and exceptions. That means less manual work and fewer errors.
Sales and marketing
Including AI sales automation (intent and timing), LinkedIn content toolkits and newsletter automation in your house style, from signal to sent message.
HR and recruitment
Including finding new clients via vacancies on LinkedIn and Indeed, converting CVs into your house style, and assessing CVs against a vacancy with substantiated scores.
Customer service
Including email automation: analysing incoming mail and drafting replies in your writing style. Send with one click.
Learning and training
Including the sales trainer with AI avatar: practise scenarios with realistic conversations and a feedback score, without involving real clients.
Internal communication and knowledge
Including meeting notes (online and in person) with AI-powered recall, and the AI Company Brain: one chat covering processes, documents and agreements.
How does Umely approach this?
Mapping the processes
Our starting point is the work, not the technology, often with an on-site visit. Where is most of the manual work? Which steps are error-prone? Where does your team lose the most time?
Prioritising on impact
We start with the automation that delivers the most in the shortest time, with no more than two or three themes at a time. Not the most technically impressive one, but the solution with the greatest contribution to your operations.
Building lean and agile
We work lean and agile: AI-assisted software development gets a first working version in place quickly, which you test in your own work straight away. Every build round ends with a feedback round, so the solution fits better every week. You see early on whether it is the right route, not after months.
Rolling out and embedding it
As soon as the first version works well, we roll it out in phases, starting with a few colleagues as pioneers, and support your team through the change. After that we take care of hosting, monitoring and updates, so the system keeps running reliably.
Which process do you want to automate?
Tell us where your team loses the most time right now, and we will show you what is possible. Free and without obligation.
We reply within 2 working days.